Every business, whether big or small, wants to flood their site with organic traffic and appear at the top of SERPs for a variety of keywords. Part of the secret to developing a powerful content strategy and getting higher Google keyword rankings is choosing the right LSI and long tail keywords and creating content around those keywords. If you have tried putting your page on the first page of Google results, then you know it is not as easy as it sounds. It takes a lot of work and effort to optimize web content. It’s even worse when you go the manual way to assess the first-page competition for your target keywords. There is no shortcut, if you are a business owner or marketer serious about SEO, you need to invest in a good Google keyword tool. These research tools help to make the process much easier, faster and effective.

Which is the Best Google Keyword Research Tool?

Well, there is no straight answer to this question. There are many keywords research tools, each with unique features. There is a little problem though. If every business uses the same tools (and most tend to do), then they are all going to end up with similar keywords. If you pick the same tools as everybody else, then you might as well forget about higher Google keyword rankings. Many businesses are left wondering which keyword tool(s) are best for them and their businesses. If you have been struggling to define an SEO strategy for your business or organization, this article is for you. We have prepared a list of the Best Google Keyword Tools in 2018. We’ll break down how the tools work and their standout features. We took into account Keyword Suggestions, Search Volume Trend, Data Filtering, SERP Analysis and Keyword Difficulty.

Google Keyword Planner

Google Keyword Planner
Google Keyword Planner

Number one on our list should not come as a surprise. If you are a newbie blogger just venturing into keyword research, Google Keyword Planner should be your first choice. This Google keyword tool is part of Google Adwords trusted by millions of marketers and advertisers. This tool is primarily designed for advertising, but it doesn’t mean that you cannot use it to customize your results by researching organic keywords. To use Google keyword tool, simply enter your product or service, product category, and your competitor’s landing page. You will be able to customize your filters for the resultant keywords.

Keyword filters include language, location, and negative keywords. This tool has impressive standout features that include getting traffic forecasts for a list of keywords and multiplying the lists to get new keywords ideas. Both of these features can positively affect your SEO strategy. In order to get the best low-competition keywords for your business, pay close attention to vital metrics such as average monthly searches. If you plan to do PPC and SEO together, this tool can help you come up with the right keywords to target, whether organically or with advertising.

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Ubersuggest

Ubersuggest - Google Keyword Tool
Ubersuggest – Google Keyword Tool

This free Google keyword tool, recently acquired by SEO guru Neil Patel, relies on Google Suggest to provide you with 100s of keyword suggestions related to the phrase or keyword you input. Few keyword research tools can offer you a wealth of extremely relevant keyword suggestions like Ubersuggest. This basic tool has an intuitive UI and seamless usability that makes it easy to use, even if you are new to the SEO world.

The only downside of this tool is that it does not provide you with information regarding the competitiveness of a term. If you are just starting up and have a tight budget, I recommend Ubersuggest.

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SEMRush

SEMRush
SEMRush

SEMRush doesn’t work the same way as other keyword research tools in this list. Most keyword tools require you to input the seed keyword/s to get a list of relevant keyword ideas, not SEMRush. This comprehensive Google keyword tool goes a step forward to show you keywords that your competition already ranks for. This feature can be a great strategy for competitor analysis. To use SEMRush, simply enter your competitor’s domain name. You can filter to see information about a specific market in case you are doing SEO in a country outside the United States. SEMRush ranks domains based on total organic traffic.

Traffic cost is based on Adwords CPC. It shows you how valuable this traffic is. If you come across a domain with high organic traffic data but a somewhat low traffic cost, what this basically means is that the domain is targeting keywords that don’t convert as expected. Now shift your focus to the “Organic Keywords” data. Here you will find the top 5 keywords your competitors are ranking for and the approximate number of monthly organic visitors coming from Google. You get a 30-days free trial to have a test of what SEMRush is all about. The only downside to this tool is that it has a bit difficult learning curve when compared to other tools.

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Moz Keyword Explorer

Moz Keyword Explorer
Moz Keyword Explorer

Moz’s Keyword Explorer is an interesting Google keyword tool with tons of exclusive features absent in most tools available in the market right now. For starters, Moz is pretty straightforward and easy to use. To use it, simply enter your seed keyword in the Explorer page and Moz will provide you useful information about the entered keyword. Just like Google Keyword Planner, Moz gives its users monthly search volume and competition.

Additional info that gives Moz the edge over its competitors is “Potential” and “Opportunity.” The additional info helps you decide whether or not to target a particular keyword. Potential gives you a combination of all keyword metrics to assist you to prioritize. The opportunity provides you a detailed CTR of the organic results on Search Engine results. You can search for 2 queries per day for free. If you want to do more searches, you will have to upgrade to their paid plan.

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KW Finder

KW Finder
KW Finder

KWFinder is another free Google keyword tool that not only gives you keyword suggestions but also provides you with vital info on the competitiveness of a particular keyword. This fast tool is a good alternative to Google Keywords Planner. It shows users the top SERPs for each individual keywords, the number of backlinks, a breakdown of keyword’s domain strength and much more.

To use it, enter the seed keywords and select the language and country you plan to target your related keywords. This tool will calculate the low-competition long tail keywords. If you opt for additional features, your best option will be to upgrade to the premium package that suits your business needs. Plans start at $29/mo.

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Answer the Public

Answer the Public
Answer the Public

This is a really amazing Google keyword tool that takes your keywords and prefaces them with popular prepositions people use in their search queries to help you generate more keyword ideas. If you are looking for some sense of direction in the content ideation process, look no further than Answer The Public. Finding subjects to write about for your blog or your client’s blog can be daunting. Well, not anymore. Answer The Public offers you plenty of ideas, suggestions and frequently searched terms to make your work easier.

Some of the prepositions in this tool prefaces include “near”,” like”, “for”, and “without”. Answer The Public allows you to download the keyword suggestions to a CSV. By including frequently asked questions in posted content, you are in a better position when it comes down to higher Google keyword rankings. I will highly recommend this tool if you are in the brainstorming phase of content creation.

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Long Tail Pro

Long Tail Pro
Long Tail Pro

Our list would not be complete with Long Tail Pro. This is a premium Google keyword tool loved by many website owners due to its functionality. You will be able to integrate SEO metrics and keyword research, saving your precious time in the process. When you input seed keywords, this powerful tool will give you a list of people searching for each of the entered keyword (up to 800 keywords/seed keyword entered).

Long Tail Pro will go ahead and analyze the search results and present you the domain name for each and a hint of how challenging it might be to rank for. Going at just $37/mo, you get a free trial at $1 to test drive the tool before deciding whether to purchase it or not.

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Final thoughts

Our list has included both Free and Premium Google keyword research tools currently in the market. The best way to make use of the discussed tools is to combine them. By doing this, you will be able to generate a long list of keyword suggestions and scrutinize them for the competitive difficulty to come up with the right keyword list for your business.