Have you ever needed the exact social media color palette for Facebook, Instagram, or Pinterest? Or wanted to add a “Follow us on Facebook” button and needed the precise brand color? This guide provides the complete color codes for all major social platforms.

Every platform chooses its colors for a reason. Twitter’s bird mascot flies in a blue sky. Facebook is blue because founder Mark Zuckerberg is red-green colorblind, making blue his richest color. Blue is also the world’s favorite color, which explains why so many social platforms use it. Below you’ll find the complete color sets for the most popular social platforms.

Facebook Color Palette

HEX: #3b5998
RGB: 59, 89, 152

Light Blue:
HEX: #8b9dc3
RGB: 139, 157, 195

Border / Text Blue:
HEX: #dfe3ee
RGB: 223, 227, 238

Background:
HEX: #f7f7f7
RGB: 247, 247, 247

Instagram Color Palette

Magenta:
HEX: #C32AA3
RGB: 195, 42, 163

Blue:
HEX: #4c68d7
RGB: 76, 104, 215

Orange:
HEX: #fbad50
RGB: 251, 173, 80

Yellow:
HEX: #fccc63
RGB: 252, 204, 99

X (Twitter) Color Palette

Dark Blue:
HEX: #0084b4
RGB: 0, 132, 180

Logo Blue:
HEX: #00aced
RGB: 0, 172, 237

Background Blue:
HEX: #c0deed
RGB: 192, 222, 237

Verified Blue:
HEX: #1dcaff
RGB: 29, 202, 255

Pinterest Color Palette

Red:
HEX: #BD081C
RGB: 189, 8, 28

LinkedIn Color Palette

Logo Blue:
HEX: #007bb6
RGB: 0, 123, 182

YouTube Color Palette

Red:
HEX: #FF0000
RGB: 255, 0, 0

Google Color Palette

Blue:
HEX: #4285F4
RGB: 66, 133, 244

TikTok Color Palette

Black: HEX: #000000 | RGB: 0, 0, 0
Cyan: HEX: #69C9D0 | RGB: 105, 201, 208
Pink: HEX: #EE1D52 | RGB: 238, 29, 82

Snapchat Color Palette

Yellow:
HEX: #FFFC00
RGB: 255, 252, 0

WhatsApp Color Palette

Green:
HEX: #25D366
RGB: 37, 211, 102

Skype Color Palette

Blue:
HEX: #00AFF0
RGB: 0, 175, 240

Discord Color Palette

Blurple: HEX: #5865F2 | RGB: 88, 101, 242
Green: HEX: #57F287 | RGB: 87, 242, 135
Yellow: HEX: #FEE75C | RGB: 254, 231, 92
Fuchsia: HEX: #EB459E | RGB: 235, 69, 158
Red: HEX: #ED4245 | RGB: 237, 66, 69

Slack Color Palette

Blue: HEX: #36C5F0 | RGB: 54, 197, 240
Green: HEX: #2EB67D | RGB: 46, 182, 125
Red: HEX: #E01E5A | RGB: 224, 30, 90
Yellow: HEX: #ECB22E | RGB: 236, 178, 46

Related Design Resources

Frequently Asked Questions

Why do social media platforms use specific colors?

Social media platforms choose colors based on psychology, brand recognition, and accessibility. Blue dominates because it conveys trust and professionalism. Each platform’s color becomes a key part of their brand identity.

Can I use these colors in my designs?

Yes, you can use these colors when creating social media buttons, icons, or integrations on your website. However, follow each platform’s brand guidelines when using their logos or trademarks.

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