You can add new projects through Clients → Add New Client in the WordPress Administration Panel.
Clients contain most of the same options as standard posts. You can read about these in the Add New Post chapter. Additionally, they contain post options specific to clients.
Clients Options are found below the editor on the Edit Client page. If the Client Options are not visible, make sure they are checked inside the Screen Options area at the top.
Logo and URL
Insert the Logo and the URL of the client.